Project Description

Global Exchange

Building People-to-People Ties

The Challenge

With a small team, Global Exchange was having a difficult time remaining compliant with Google’s Ad Grant policies. They needed an organization that could amplify their human rights work through effective management of Google Ads.

The Outcome

In the nearly three years that Nonprofit Megaphone has been managing the account, website visitors have increased by 350%! They are now averaging more than 5,000 visitors monthly and are keeping their click-through-rate around 9%, enabling them to continue to amplify their efforts and extend their reach.

5,000+

New People Engaging with the Website Monthly

8.37%

Click Through Rate on Ads

60,000+

Monthly Impressions

 BUILDING PEOPLE-TO-PEOPLE TIES

Global Exchange is an international human rights organization dedicated to promoting social, economic and environmental justice around the world. With such a timely mission, Global Exchange seeks to create change through education and their action resource center. They also envision alternative economics that actively works to protect international human rights.

Founded over 30 years ago, they have seen many accomplishments, including helping to build the Fair Trade Movement, monitoring elections in Columbia, Mexico, and the U.S., and building the largest sustainability event (Green Festival) in the country. Within the last year, they launched a webcast series entitled Voices for Global Justice which brings together movement leaders, experts and organizers from around the world. 

“The viewership of our webcast series highlighting human rights issues has increased a lot in part to Google Ads. It has been great seeing new names and faces tuning into our Voices for Global Justice webcasts.”

~Corina Nolet, Co-Executive Director

It’s been such a pleasure to partner with Global Exchange in their quest to promote social and economic justice around the world. During the last month, they had over 5,000 clicks from ads to their website and their ads were seen over 60,000 times. We are thrilled to be partnering with Global Exchange to share their story and build social justice around the world.

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